Dear Chad,
It was with minimal interest that I read your blog post today, announcing your new position as CEO of Etsy.
You did great! I liked how you sort of talked about the problems at Etsy, hinted that you might be fixing them, and then distracted us with a picture of dolphins.

Are you sure you haven’t done this before?
Right now, the comments reflect a wide range of opinions, from Congrats! to Congratulations!, though to be fair, the latter is mostly from people who work there.

Of course, what I find the most telling is that you make no mention of the reseller problem on Etsy. I can only assume you haven’t heard about this yet, since you’re probably busy choosing a rotary phone and upcrafted desk accessories.
Well, I hate to be the one to have to tell you this, but there are resellers on Etsy. In fact, there are so many resellers on Etsy, if you start to type “resell” into the handmade search box, Etsy will helpfully finish the word for you.

You’re in a tough spot, Chad, if that is your real name.
On the one hand, Etsy is supposed to be a handmade marketplace, and “a beautiful experiment in restoring community and culture to our commerce.”
On the other hand,
CASH MUTHAFUCKAS
It’s a toughie, isn’t it? Those pesky resellers sell thousands and thousands of pieces of shit every day, and it’s just so hard to say
!
The good news is that while you were driving your Pacer up the coast of Ocracoke Island and playing with your cockles, Etsy was staffing up its Content Team! It’s a good move, because until now, there have only been two people not caring.
But now that there are three people, a chicken and a Magic 8 Ball on the team, we’re going to really start seeing some action.
Now, I realize things won’t change overnight, and by “overnight” I mean “ever.” But I’d like to offer you and your new team a helpful hint that I’ve picked up along the way, and perhaps, between all of us, nothing will change.
Ready?
LOOK FOR KEYWORDS THAT MIGHT INDICATE THE SELLER HAS A FACTORY

Yuàn nǐ zài cè shì zhōng jiāo hǎo yùn!